Author: Bobcat Promotions

Why Social Media is Good for Business By: Olivia Weber In the last decade, social media has become integrated in people’s everyday lives, perhaps too integrated. In 2018, adults spent an average of 136 minutes on social media every day, according to Statista. Millennials spend much more time communicating through various social platforms.   Whether it used for frivolous chatter, entertainment or news consumption,…

Redesigning a Website: When, Why and other questions By: Cheyenne Heaslet Nothing sells the right first impression than a well-planned website. It exudes to clients or random visitors a feeling of professionalism and trustworthiness. It offers insights into a company’s heart and soul. It tells the story of a brand with visuals and words. But…

BPR Website: Always a Work in Progress By: Corey Rowland A website is a crucial tool for any business or organization that seeks success. And who doesn’t want that? It’s also something that evolves. Bobcat Promotions had a website that was clean and well organized, but it needed a little updating to match changes within…

Public relations professionals give tips on how to succeed in PR By: Rebecca Long A few professors from the School of Journalism and Mass Communication at Texas State University gave Bobcat Promotions insight about their passion and experience within the PR field. Adjunct Lecturer Randi Berkovsky explained how many “hats” PR professionals learn to wear…

Behind the Scenes of a Campaign By: Mark A. Alvarez II SAN MARCOS, Texas – Contests promoted through social media platforms are an excellent tactic to increase engagement and, ultimately, to drive customers to a business. Bobcat Promotions, a student-led PR firm at Texas State University, has used a contest strategy to help The Hitch,…

Strategic Social Media Planning By: Amanda Woolery A strong social media presence is an essential tool for communicating with clients and customers. One of the biggest challenges in developing this strategy is choosing which platform is the best fit for your mission. Each site offers unique and distinguishable features and purposes. With social media, the…

Bobcat Promotions takes on New York,the media capital of the world By: Mark A. Alvarez II NEW YORK — Seeking to make a mark in the world capital of media, Bobcat Promotions (BPR), Texas State University’s student-run public relations firm, took its fourth annual trip to New York City this past January. Twelve young practitioners…

Drones: Creating a lot of Buzz … and Questions By: Ronald S. Gutierrez Drones, those pilotless remote-controlled aircrafts, have an array of uses including the filming of aerial footage, making it the perfect tool in our arsenal of content creation. While the purposes of use may be expanding, public opinion of drones continues to be…

Social media is powerful, but don’t forget personal connections By: Erica N. Gauthier With one out of seven people in the world using social media, it’s no surprise that businesses are using social media. Their customers use social media 24/7 to seek information or shop online. It’s dynamic, popular and free. This blog highlights three…