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Bobcat Promotions leaders boost Texas State at Bobcats Days

By Saliyah M. Parker Bobcat Promotions members recently participated in the first of four scheduled Bobcat Days, a program that was a huge success. Madison Walker, Megan Kim and Maddy Ramon, leaders in the student-run media strategies firm, participated in the academic fair to share knowledge about the School of Journalism and Mass Communication (SJMC)…
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November 13, 2023 0

Video Plug-in: Facebook versus YouTube

By Tyler Lees In the ever-changing social media landscape, quality content is everything. However, where and how that content reaches its intended viewer is equally important. Online videos are watched by 78 percent of people every week; 55% every day, according to HighQ. What platforms people use to watch these videos is just as important…
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May 9, 2022 0

InDesign vs. Canva

By Hebe Barrientos  Adobe’s InDesign and Canva are both amazing graphic design softwares that designers use to create beautiful, modern and professional visual projects. While both offer a great variety of products — posters, books and book covers, magazines, newsletters, menus and more — they also differ in many specific ways.  Adobe’s InDesign is specifically…
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April 21, 2022 0

Crazy about TikTok

By Lauren Chesser Do you ever find yourself mindlessly browsing through TikTok for hours on end when you know you should be doing something productive with your time? Well, you aren’t the only one. Tiktok has taken social media to a whole new level with its endless stream of content and a lot of people…
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April 20, 2022 0

Why Social Media is Good for Business

In the last decade, social media has become integrated in people’s everyday lives, perhaps too integrated.


July 13, 2019 0

Redesigning a Website: When, Why and other questions

Nothing sells the right first impression than a well-planned website. It exudes to clients or random visitors a feeling of professionalism and trustworthiness. It offers insights into a company’s heart and soul. It tells the story of a brand with visuals and words.


July 30, 2017 0

BPR Website: Always a Work in Progress

A website is a crucial tool for any business or organization that seeks success. And who doesn’t want that? It’s also something that evolves.


June 6, 2017 0

Advice from Professionals

A few professors from the School of Journalism and Mass Communication at Texas State University gave Bobcat Promotions insight about their passion and experience within the PR field.


May 18, 2017 0

Behind the Scenes of a Campaign

SAN MARCOS, Texas – Contests promoted through social media platforms are an excellent tactic to increase engagement and, ultimately, to drive customers to a business.


May 3, 2017 0

Strategic Social Media Planning

A strong social media presence is an essential tool for communicating with clients and customers. One of the biggest challenges in developing this strategy is choosing which platform is the best fit for your mission. Each site offers unique and distinguishable features and purposes. With social media, the marketplace and a good joke, everything relies on timing.


April 27, 2017 0