Advice from Professionals
A few professors from the School of Journalism and Mass Communication at Texas State University gave Bobcat Promotions insight about their passion and experience within the PR field.
Behind the Scenes of a Campaign
SAN MARCOS, Texas – Contests promoted through social media platforms are an excellent tactic to increase engagement and, ultimately, to drive customers to a business.
Strategic Social Media Planning
A strong social media presence is an essential tool for communicating with clients and customers. One of the biggest challenges in developing this strategy is choosing which platform is the best fit for your mission. Each site offers unique and distinguishable features and purposes. With social media, the marketplace and a good joke, everything relies on timing.
Bobcat Promotions takes on media capital
NEW YORK — Seeking to make a mark in the world capital of media, Bobcat Promotions (BPR), Texas State University’s student-run public relations firm, took its fourth annual trip to New York City this past January.
Drones: Creating a lot of Buzz . . . and Questions
Drones, those pilotless remote-controlled aircrafts, have an array of uses including the filming of aerial footage, making it the perfect tool in our arsenal of content creation. While the purposes of use may be expanding, public opinion of drones continues to be narrow.
Social media is powerful, but don’t forget personal connections
With one out of seven people in the world using social media, it’s no surprise that businesses are using social media. Their customers use social media 24/7 to seek information or shop online. It’s dynamic, popular and free. This blog highlights three dominant platforms, Facebook, twitter, and Instagram, as part of their digital strategy.