By: Isabela Fratus Eugene Lee is a remarkably talented Broadway veteran, playwright, and director who currently serves as Artist in Residence here at Texas State University. Fratus had the pleasure of interviewing Mr. Lee and discussing his most recent performance in Our Town, his valuable perspective on his craft, and advice for students in the Texas State…
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By: Alexandar Tawiah Programming and product management skills are becoming increasingly important in journalism today. As news distribution and marketing increasingly rely on digital platforms, these skills are crucial for journalists, media companies and communication professionals to stay relevant and competitive. Digital media has transformed how people consume news and engage with businesses. According to…
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Customers are excellent Ozona Bank ambassadors in video Bobcat Promotions recently completed a video that shares the story of Ozona Bank. With banks in San Marcos, Wimberley, San Antonio and Ozona, Texas, Ozona shares the trusted bank’s experience through the owner experiences of Garcia’s Restaurant and Corridor Landscaping, two San Marcos business owners who credited…
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The Importance of Crisis Communication to Organizational Success By Katherine Andrews Crisis communication refers to strategies and systems implemented by an organization in anticipation of a crisis. Unexpected events have a way of threatening one’s reputation. Such work requires great planning. In the fast and hyperconnected world of social media, organizations of all types face…
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By Madison Green, illustration by Adriel Carrasco Although graduating with an undergraduate degree is a big step in a person’s life, students often need more applied experience or some extra “pizzazz” to truly make them stand-out candidates. Many students overlook the importance of getting their name out to industry professionals. One of the main ways…
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When Thou Wakest Adapted by faculty member Nicholas Lawson. When Thou Wakest is a once-in-a-lifetime mash-up of four readily read Shakespearian plays. The play focuses on the universal themes and relationships in Shakespeare’s time and ours. Lawson has woven an innovative narrative using text and storylines from Macbeth, A Midsummer Night’s Dream, Much Ado About Nothing, and Romeo & Juliet. When…
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By Saliyah M. Parker Bobcat Promotions members recently participated in the first of four scheduled Bobcat Days, a program that was a huge success. Madison Walker, Megan Kim and Maddy Ramon, leaders in the student-run media strategies firm, participated in the academic fair to share knowledge about the School of Journalism and Mass Communication (SJMC)…
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By Tyler Lees In the ever-changing social media landscape, quality content is everything. However, where and how that content reaches its intended viewer is equally important. Online videos are watched by 78 percent of people every week; 55% every day, according to HighQ. What platforms people use to watch these videos is just as important…
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By Hebe Barrientos Adobe’s InDesign and Canva are both amazing graphic design softwares that designers use to create beautiful, modern and professional visual projects. While both offer a great variety of products — posters, books and book covers, magazines, newsletters, menus and more — they also differ in many specific ways. Adobe’s InDesign is specifically…
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