How to: Get your name out there in Mass Comm 

By Madison Green, illustration by Adriel Carrasco 

Although graduating with an undergraduate degree is a big step in a person’s life, students often need more applied experience or some extra “pizzazz” to truly make them stand-out candidates. Many students overlook the importance of getting their name out to industry professionals.  

One of the main ways to do this is through networking. This can be face-to face through agency tours, company happy hours, or Handshake. Networking provides a great way for students to get connected to professionals quickly and easily, while showing these staff members that you are interested in learning about their roles.  In person meetings, such as agency tours and happy hours, are often publicized by collegiate chapters of professional organizations like the American Advertising Federation.  

Another effective networking hack is through online platforms like LinkedIn. Although it might seem scary at first, students are able to match with professionals and request informational interviews about how professionals gained their experience. This is what LinkedIn was made for, so even if it seems daunting, a student could be one connection away from an opportunity that might change their life. 

Internships are also wonderful ways students can get their name into more professional settings. These long-term opportunities allow students to gain insight into not only what it is like to actually work in an agency but also to make connections with bosses and co-workers. Internships can often be found through online job sites; however, a great resource that all students have are their professors. These professors worked in the industry and often have connections, so they can help students with their search. 

If a student is able to form a good rapport with their boss and/or coworkers, the student will be able to use them as references later. Along with this, having a certain company name, like GSD&M or RPA on a resume can open many doors. 

Lastly, one of the many ways that students can get their names out into the professional world is by joining mentorship programs. Mentorship programs are often offered through professional organizations, such as Ad 2 Austin, an affiliate of the American Advertising Federation. 

According to the Ad 2 Austin website, the mentee is expected “to form relationships and connect with industry professionals in the Austin area while becoming a part of the advertising community.” 

Overall, students need to recognize that connections in the strategic communications industry are important – perhaps even more important than in other industries. An undergraduate degree might be necessary; however, it is expected of up-and-coming professionals to already have one. The degree is not the be-all-end-all, but rather how you use the degree to form connections is what really counts.