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Why Social Media is Good for Business<\/h2>\n

Olivia Weber – July 13, 2019<\/p>\n

In\u00a0the last decade, social media has become\u00a0integrated in people\u2019s everyday lives, perhaps too integrated.\u00a0In 2018, adults spent an average of 136 minutes on social media every day, according to Statista.\u00a0Millennials spend much more time\u00a0communicating through various social platforms.\u00a0\u00a0<\/p>\n

Whether it used for\u00a0frivolous chatter,\u00a0entertainment or news\u00a0consumption, social media\u00a0is\u00a0 growing\u00a0and evolving.\u00a0Such\u00a0platforms\u00a0as\u00a0Twitter, Facebook, Instagram and LinkedIn have allowed businesses to reach a broader and more diverse group of people.\u00a0All of these users are consumers. They look for places to spend money, so any seller of goods and services who want to reach a vast marketplace find it essential to be in the media game.\u00a0<\/p>\n

Research shows that\u00a091\u00a0percent\u00a0of United States businesses use some social media platform for marketing purposes. Although social media was originally intended for\u00a0building communities, mostly for\u00a0entertainment and fun, many businesses have realized the influence and benefits that come from it.\u00a0\u00a0<\/p>\n

Social media allows instant feedback and reaction, which can help business\u00a0owners\u00a0gauge how they should operate.\u00a0Before\u00a0social media,\u00a0people lacked instant, interactive and anywhere access with a customer or prospect. Now they have\u00a0the power to reach thousands within seconds with just the tap of their fingers. Within a decade, social media has taken over and has expanded its original intention.\u00a0For some businesses, transactions can take place online even when retailers have closed for the day.\u00a0<\/p>\n

While\u00a0social media\u00a0may seem like a nuisance to\u00a0manage, it definitely has its\u00a0benefits, especially if the person managing the platform keeps the content interesting and engaging.\u00a0Business owners who don\u2019t think social media is useful or they haven\u2019t yet appreciated its value should consider the following:\u00a0<\/p>\n

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• Customer Loyalty<\/strong><\/li>\n<\/ul>\n

  There\u2019s no doubt that social media can help get the word out.\u00a0Businesses\u00a0can\u00a0build connections with their customers and provide\u00a0immediate, personal\u00a0feedback,\u00a0which is a good way to build customer loyalty.\u00a0In turn, customer loyalty boosts\u00a0company reputation.\u00a0<\/p>\n

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  • It is\u00a0Popular<\/strong><\/li>\n<\/ul>\n

    Social media is everywhere. It is hard to enter a room or a restaurant and not see someone using some sort of social media platform. People are consumed by their phones\u00a0\u2014 it can be a bad thing, too \u2014\u00a0but they\u2019re even more consumed by the apps that are on the\u00a0smartphone.\u00a0A\u00a0total of\u00a069\u00a0percent\u00a0of U.S. adults have at least one social media site;\u00a088\u00a0percent\u00a0of American 18-to-29-year-olds use social media.\u00a0\u00a0<\/p>\n

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    • It is\u00a0Affordable<\/strong><\/li>\n<\/ul>\n

      Social media is cost effective. Marketing costs can definitely add up and not every company has the privilege or funds to make elaborate campaigns.\u00a0Social media platforms like Facebook and Instagram are\u00a0great ways to spread the word and create\u00a0an image for your company.\u00a0<\/p>\n

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      • Brand Building<\/strong><\/li>\n<\/ul>\n

        One of the best things about social media is that brands\u00a0can be created instantly. Social media platforms provide a visual and voice to companies. There is also more flexibility in how a company wants to be perceived. Social media is a great place to experiment and determine what is best for the company. It is the perfect outlet to branch out from the corporate and business side and create a welcoming atmosphere.\u00a0Advertising can be targeted and is inexpensive.\u00a0<\/p>\n

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        • Interactivity<\/strong><\/li>\n<\/ul>\n

          With social media,\u00a0business owners usually get instant feedback.\u00a0And if the response is unhelpful, the customer can weigh in immediately. If they\u2019re unsatisfied, they can quickly search for a better business. Business owners will establish a positive reputation with strong customer service, and that begins with communication. One caveat worth mentioning here is that while social is quick and efficient it should not be a substitute for good old-fashioned person-to-person communication.\u00a0So, it is important to build a place where respect, care and understanding are emphasized throughout the whole company.<\/p>\n

          Recommended Links<\/strong>:\u00a0\u00a0<\/p>\n

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          • https:\/\/marketinginsidergroup.com\/content-marketing\/why-social-media-is-important-for-business-marketing\/<\/a>\u00a0<\/li>\n
          • https:\/\/blogs.constantcontact.com\/why-social-media-marketing\/<\/a>\u00a0<\/li>\n
          • https:\/\/www.statista.com\/statistics\/203513\/usage-trands-of-social-media-platforms-in-marketing\/<\/a>\u00a0<\/li>\n
          • https:\/\/blog.hootsuite.com\/social-media-statistics-for-social-media-managers\/#general<\/a>\u00a0<\/li>\n<\/ul>\n

            Texas State University, San Marcos, TX<\/p>\n

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            ck17@txstate.edu<\/p>\n

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            Texas State University, San Marcos, TX<\/p>\n

            Join BPR<\/a>
            \n<\/br>
            \nMeetings Every Tuesday in OM 102C<\/p>\n

            ck17@txstate.edu<\/p>\n

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