A few professors from the School of Journalism and Mass Communication at Texas State University gave Bobcat Promotions insight about their passion and experience within the PR field.<\/p>\n

Adjunct Lecturer Randi Berkovsky explained how many \u201chats\u201d PR professionals learn to wear every day in multiple industries, picking up many invaluable skills along the way.<\/p>\n

\u201cI went into PR because I loved helping businesses see results and recognition for the great things they do,\u201d Berkovsky said. \u201cAt the end of the day, we are a service-oriented industry, and our job is to help others.\u201d<\/p>\n

She believes two keys to success in the industry is to pay attention to details and to strive for perfection.\u00a0 High standards will push you to excel and win praise and new business.<\/p>\n

\u201cAs PR professionals, it is our job to make everything clean and easy to read for the public in hopes to help clients tell their best stories that lead to actionable results,\u201d Berkovsky said. \u201cA PR professional should have attention to detail, strong storytelling skills and a strong work ethic.\u201d<\/p>\n

For Lecturer of Practice Jennifer Scharlach, creative solutions \u2014 thinking outside the box \u2014 is what she finds so stimulating about PR.<\/p>\n

\u201cIt is such a diverse field that you can choose lots of different directions to go in,\u201d Scharlach said.<\/p>\n

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Jennifer Scharlach<\/p><\/div>\n
Whether you are a current student or a recent graduate, job candidates can do preparation to make a positive impression with prospective employers. Scharlach advised job seekers to start by preparing for the interview.<\/p>\n
\u201cBe knowledgeable about the company and the job that you are applying for,\u201d she said. \u201cHave some ideas in your back pocket of things that you might like to introduce to their company.\u201d<\/p>\n
Like any career, there are a specific set of skills that companies look for when searching for potential employees. A.J. Arreguin, lecturer and advertising coordinator of The University Star at Texas State, believes that two top qualities are the ability to understand the importance of research and creativity.<\/p>\n
\u201cResearch is vital into proposing a campaign or an idea that could benefit the client,\u201d Arreguin said. \u201cBut along with research, creativity gives a campaign pizazz.\u201d<\/p>\n
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AJ Arreguin<\/p><\/div>\n
At the end of the interview, being confident in your responses is the best quality that one can bring to the interview. To build on that, Arreguin explains that including your personal experiences will help you stand out.<\/p>\n
\u201cInstead of giving hypothetical answers, a student should answer questions with real life experience they\u2019ve had in internships or during their collegiate career,\u201d he said. \u201cThis will help give employers assurance that you could handle the job given.\u201d<\/p>\n
The field of public relations is a constantly changing, fast paced and overall rewarding career for many people. If you are interested in pursuing a career in mass communications or public relations visit the School of Journalism and Mass Communication website<\/a> for information. If you would like to gain more experience in PR, contact faculty adviser of Bobcat Promotions, Chuck Kaufman at ck17@txstate.edu<\/a>.<\/p>\n
Rebecca Long is a senior public relations student.<\/em><\/p>\n
Texas State University, San Marcos, TX<\/p>\n
Join BPR<\/a>
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ck17@txstate.edu<\/p>\n
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Texas State University, San Marcos, TX<\/p>\n
Join BPR<\/a>
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\nMeetings Every Tuesday in OM 102C<\/p>\n
ck17@txstate.edu<\/p>\n
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