Category: BPR Blogs

 Rebranding through the Lens of RiverFest  By Angela Rodriguez Texas State University announced an April event called RiverFest. However, many of the current students have never heard of the event before.  Last year, Texas State hosted what was then called “Gaillardia Fest” which diverged significantly in their themes. While the term ‘Gaillardia’ is referred to…

Enhanced skills essential for today’s media companies By Alexander Tawiah Programming and product management skills are becoming increasingly important in journalism today. As news distribution and marketing increasingly rely on digital platforms, these skills are crucial for journalists, media companies and communication professionals to stay relevant and competitive. Digital media has transformed how people consume…

Customers are excellent Ozona Bank ambassadors in video By: Alexander Tawiah and Richard Thomas Bobcat Promotions recently completed a video that shares the story of Ozona Bank. With banks in San Marcos, Wimberley, San Antonio and Ozona, Texas, Ozona shares the trusted bank’s experience through the owner experiences of Garcia’s Restaurant and Corridor Landscaping, two…

The Importance of Crisis Communication to Organizational Success By: Katherine Andrews Crisis communication refers to strategies and systems implemented by an organization in anticipation of a crisis. Unexpected events have a way of threatening one’s reputation. Such work requires great planning. In the fast and hyperconnected world of social media, organizations of all types face…

How to: Get your name out there in Mass Comm By: Madison Green Although graduating with an undergraduate degree is a big step in a person’s life, students often need more applied experience or some extra “pizzazz” to truly make them stand-out candidates. Many students overlook the importance of getting their name out to industry…

Bobcat Promotions leaders boost Texas State at Bobcat Days By: Saliyah M. Parker Bobcat Promotions members recently participated in the first of four scheduled Bobcat Days, a program that was a huge success. Madison Walker, Megan Kim and Maddy Ramon, leaders in the student-run media strategies firm, participated in the academic fair to share knowledge…

Video Plug-in: Facebook versus YouTube By: Tyler Lees In the ever-changing social media landscape, quality content is everything. However, where and how that content reaches its intended viewer is equally important. Online videos are watched by 78 percent of people every week; 55% every day, according to HighQ. What platforms people use to watch these…

InDesign vs. Canva By: Hebe Barrientos Adobe’s InDesign and Canva are both amazing graphic design softwares that designers use to create beautiful, modern and professional visual projects. While both offer a great variety of products — posters, books and book covers, magazines, newsletters, menus and more — they also differ in many specific ways.  Adobe’s…

Crazy about TikTok By: Lauren Chesser Do you ever find yourself mindlessly browsing through TikTok for hours on end when you know you should be doing something productive with your time? Well, you aren’t the only one. Tiktok has taken social media to a whole new level with its endless stream of content and a…