The Importance of Crisis Communication to Organizational Success By Katherine Andrews Crisis communication refers to strategies and systems implemented by an organization in anticipation of a crisis. Unexpected events have a way of threatening one’s reputation. Such work requires great planning. In the fast and hyperconnected world of social media, organizations of all types face…
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By Madison Green, illustration by Adriel Carrasco Although graduating with an undergraduate degree is a big step in a person’s life, students often need more applied experience or some extra “pizzazz” to truly make them stand-out candidates. Many students overlook the importance of getting their name out to industry professionals. One of the main ways…
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By Saliyah M. Parker Bobcat Promotions members recently participated in the first of four scheduled Bobcat Days, a program that was a huge success. Madison Walker, Megan Kim and Maddy Ramon, leaders in the student-run media strategies firm, participated in the academic fair to share knowledge about the School of Journalism and Mass Communication (SJMC)…
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By Hebe Barrientos Adobe’s InDesign and Canva are both amazing graphic design softwares that designers use to create beautiful, modern and professional visual projects. While both offer a great variety of products — posters, books and book covers, magazines, newsletters, menus and more — they also differ in many specific ways. Adobe’s InDesign is specifically…
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By Lauren Chesser Do you ever find yourself mindlessly browsing through TikTok for hours on end when you know you should be doing something productive with your time? Well, you aren’t the only one. Tiktok has taken social media to a whole new level with its endless stream of content and a lot of people…
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In the last decade, social media has become integrated in people’s everyday lives, perhaps too integrated.
Nothing sells the right first impression than a well-planned website. It exudes to clients or random visitors a feeling of professionalism and trustworthiness. It offers insights into a company’s heart and soul. It tells the story of a brand with visuals and words.
A website is a crucial tool for any business or organization that seeks success. And who doesn’t want that? It’s also something that evolves.
A few professors from the School of Journalism and Mass Communication at Texas State University gave Bobcat Promotions insight about their passion and experience within the PR field.
SAN MARCOS, Texas – Contests promoted through social media platforms are an excellent tactic to increase engagement and, ultimately, to drive customers to a business.